As a business owner, you know that marketing is key to your success. When it comes to marketing, there is no doubt that Instagram is one of the most powerful tools at your disposal.
With over 700 million active users, Instagram offers a vast and engaged audience for your business.
But simply having an account is not enough – you need to use it effectively if you want to see results.
This can come in a variety of different ways, however, some are not as well known, like how businesses can buy IG followers to get themselves that little extra boost when they start, for example, but that is a topic for another time.
So how can you make sure that your business is using Instagram to its full potential? Here are some tips and tricks to help you get started:
Use high-quality images
This one should be a no-brainer. As a visual platform, the quality of your images is key on Instagram. High-quality, well-composed photos will not only grab users’ attention but also make your brand look more professional and credible.
You can have them done professionally each time you bring out a product, or you can do them yourself with some photo hacks online. You could probably even find those hacks on Instagram which would be highly beneficial for your content.
The more blurry or low-quality your photos are, the less likely it is that people will follow you. Therefore, you may want post eye-catching and interesting photos that can keep people interested in what you have to say. This can be an effective way to grow (you can get more information on how to grow your Instagram account here) and get visibility on the social media platform. Additionally, it’s important to consistently post to your account daily and use hashtags appropriately if you want to grow your account.
Use hashtags strategically
Hashtags are a great way to reach new users and get your content seen by more people. But it is important to use them wisely.
Do not just stuff your captions with random hashtags – choose ones that are relevant to your content and that will help you reach your target audience.
You want to build on your following, so hashtags are key. Keeping them consistent will help people know where to find you and keep you within the sector you want to be visible in on Instagram.
Take advantage of Instagram Stories
Instagram Stories is a feature that allows users to share photos and videos that disappear after 24 hours. It is perfect for sharing behind-the-scenes content, giving users a peek into your brand story, and promoting special offers or events.
You can also use their reel platform which has the option to expand on the videos that you make, plus with the filters and a wider screen to highlight your content, it can be a lot more appealing.
Use calls to action
Your posts should always include a call to action (CTA) that encourages users to take the next step, whether it is visiting your website, signing up for your newsletter, or making a purchase.
Without a CTA, your posts will be little more than pretty pictures – and you want more than that from your Instagram marketing efforts.
You want them to follow that link in your bio, click through your website, and see what else is available, but the only way you are going to do that is through encouragement and strategically placed and labeled posts.
Analyze your results
Instagram offers built-in analytics that allows you to track your posts’ engagement and reach. Use this data to fine-tune your strategy and see what works best for your business.
Moreover, Instagram likes can be one the essential components of social media marketing since the more likes you get, the more people will see your content. ‘Likes’ can trigger the Instagram algorithm to work in your favor by automatically promoting your content because it’s what people want to see.
Furthermore, see where you are scoring high and monitor where you are going low, you can then set out a plan as to how you can make the low score move up higher so that you are able to create the all-around engagement that you need.
Follow these tips, and you will be well on your way to Instagram success. Just remember to keep your audience and goals in mind with every post, and you will be sure to see great results.
Do you have any other tips for marketing on Instagram? Share them in the comments below!