Beverage labels are important for a variety of reasons. This article will talk about why this is the case and discuss the resources that make label production easier. For instance, we can have a machine that will allow us to keep up-to-date with changes without wasting money.
Also, it is so much more convenient to print out your labels than to wait for the next supply to be delivered. If we get our ordering wrong then distribution might end up being delayed. We can also design our label in-house when the whole printing process is under our control. How many times have you designed a label that the printing company could not cope with printing? We will know what is sensible to design that will be feasible.
We shall consider how the labels need to be.
List of Ingredients
For one, they list the ingredients that are in the beverage. This is important for those who have allergies or dietary restrictions, as they can avoid beverages with ingredients that they cannot consume.
People with beverage allergies need to be careful about the ingredients in their drinks. Many beverage companies print the ingredients on the labels of their products. This can help people with allergies know what to avoid. Law changes can mean that including ingredients is a requirement. So, those printing labels and bottling will need to be aware of this. The good news for producers is that having their label machine will mean that they can quickly change their labels and not end up wasting the ones they have already sent for or ordered from elsewhere.
You may not be able to sell your product to certain supermarkets if you have not met the requirements of what should be on the label. Number one is to have the right ingredients listed in order of the amount of each contained within the product.
It is worth checking the legalities before printing a label so that no laws are being broken because of any ingredient omitted. Also, the ingredient should not mislead to try and sell the product. This can all be tested for by food inspectors, so it needs to be right. The quality department of a company will help with this before the release of the product. It could prove an expensive mistake to get the labels wrong, so they need to be right in the first place, whether or not you have a label machine to get you out of trouble.
Strength of Beverage
Additionally, beverage labels often list the strength of the beverage. This is helpful to customers who want to make sure they are not consuming too much alcohol and also helps bars and restaurants regulate how much of each beverage they serve.
With orange concentrate, it can be double strength and so there needs to be this alert so that customers know when buying it and then to mix the right amount of water with it to make their drink at the correct strength to drink in comfort and to suit their palate.
Every consumer will want to know not just the type of drink but what variation of it they are getting. A label should tell us everything that we might ask about a product if we were going around a tour of the factory. In the case of an alcoholic beverage, the strength would, of course, be its proof, which would be less for wines than spirits. Beers can be different strengths. Liquors will be the highest of all. We cannot rely on the consumer knowing that a certain liquor is a very high proof, we have to accurately inform via the label applied. It is the responsibility of the manufacturer that is producing the product.
So, make sure that your label machine is printing the beverage strength where applicable.
A Pleasing Look
Finally, beverage labels can be aesthetically pleasing and help promote the brand of the beverage. Labels that are poorly designed or do not reflect the quality of the beverage can deter customers from purchasing it. Well-designed and attractive beverage labels can encourage customers to try new products.
Labels can therefore also be seen to be about marketing. It is the same as selling a book where the cover can make all the difference to sales. We have to make something appealing so that it stands out from the shelf, whether this is a physical or online shelf that someone is viewing.
We can therefore conclude that beverage labels are important for a variety of reasons. They list the ingredients in the beverage, which is helpful for those with allergies or dietary restrictions. Additionally, beverage labels should list the strength of the beverage, which is helpful to customers who want to make sure they are not consuming too much alcohol. Lastly, beverage labels can be aesthetically pleasing and help promote the brand of the beverage.