If you are considering making the leap to purchasing environmentally sustainable paper bags for your business, congratulations, you are making a great decision for your business. However before you take any action, make sure you do your research. Here are 10 of the reasons why you need to make sure the quality of your paper bags are up to scratch before you order them in any quality.
They will convey your brand image
Whilst not all brands will be aiming for the top of the market with a true quality feel you will want your business to provide good value for money. If the style aligns with the quality of the product this will create a synergy between your brand and the products you offer. Morrison’s is the latest Supermarket to make the switch to paper bags, in part to help their brand.
They will be reused by customers
This one ties in to brand image. As research suggests paper bags are reused more often than plastic ones it will lead to your branding being put in front of more potential customers. For this benefit, make sure you priorities the quality of your paper bags. This will increase the life of your bags and increase the perceived exclusivity of your brand.
They can become a great product in of themselves
Paper bags are used by many businesses around the world as part of their product delivery strategy; however they can make great products themselves with a bit of ingenuity. If you are an arts and crafts store, why not offer a paper bag that is designed to repurpose to create works of art? Maybe have a bag with cutting guidelines that can be created into a piece of origami?
Quality options will help the environment
If you are an environmentally conscious business then you will likely be trying to minimize the waste you and your customers produce. Selecting a paper bag made of quality materials will help you achieve this by prolonging its useful life for your customers.